The Turning Tides of the Healthcare Industry

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About the Author


Kate Cronin
Global Managing Director,
Ogilvy CommonHealth Public Relations
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Written By


Kate Cronin
Global Managing Director,
Ogilvy CommonHealth Public Relation
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Heidi D'Agostino
Heidi D'Agostino
EVP, The Research Group
Ogilvy Public Relations
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The Healthcare Marketers Trend Report 2014, a collaboration between Medical Marketing & Media (MM&M) and Ogilvy CommonHealth Public Relations, was featured in the June 2014 issue of MM&M magazine. The article, authored by James Chase, Editor in Chief, with a feature sidebar from Kate Cronin, Global Managing Director, Ogilvy CommonHealth Public Relations, details the measured yet significant shifts in the healthcare industry around the implementation of the Affordable Care Act, increased pressures to demonstrate value across business facets, and the trends and draft guidance on digital and social media. The article and associated study highlight healthcare marketer perspectives on engaging, communicating and marketing in this evolving landscape.

 

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