Event Date: December 4, 2012
Ogilvy & Mather
636 11th Avenue
New York, NY 10036
John Bell, Global MD, Social@Ogilvy, will present at the 2012 ANA Creativity Conference on the below topic with Eva Press, Strategist - Creative Solutions, Facebook.
WHY CREATIVES SHOULD 'FRIEND' SOCIAL NETWORK DATA
Never before have we had such a direct link between remarkable creative and the evidence that it is just that - remarkable. With all of the data reactions available across the social Web and within Facebook, we can start to fuel creative with social insights and detect immediately just what the impact is of any creative experience we design. Join us as we look at the connection between data-driven insights, performance data and creative experiences meant to emotionally and rationally engage while also driving action.