Event Date: June 20, 2012
Matt Binkowski, SVP, Social Experience, Social@Ogilvy will present on a panel for "Game-Changing Marketing: How Games for Good are Reshaping Cause-Based Consumer Engagement"
June 20, 2012
Games are fast becoming a new medium through which brands and organizations can better engage consumers and stakeholders around causes, serving as an evolution in the space of cause-based marketing. This panel of digital marketing and communications experts from business and the non-profit sector will share their experiences and perspectives on how games can promote social causes and further rally stakeholders and consumers around brands.