Event Date: April 27, 2013
Ogilvy PR's Bradley Matthews, Account Director, will join a panel at the American Society of Journalists and Authors Annual Conference.
ASJA Annual Conference Panel
Saturday, April 27, 2013, from 9 AM to 10:30 AM
Sandra Beckwith – publicity expert + panel moderator
Leah Ingram – book author/blogger spokesperson
Deb Durham – spokesperson broker
Bradley Matthews – Ogilvy Public Relations – public relations agency professional
Title: Leverage Your Book or Blog into Lucrative Freelance Spokesperson Gigs
Authors and popular bloggers can leverage their topic expertise to earn significantly more income from their writing by accepting freelance assignments as media spokespersons for product publicity campaigns. If you can link your book or blog to consumer products, you can generate lucrative project work representing consumer brands in media interviews, presentations, and personal appearances. In this interactive session, learn about typical spokesperson assignments, how to capture the attention of the PR firms and brand marketers who retain topic experts as campaign spokespeople, and how to position yourself to capitalize on these profitable opportunities.