Event Date: May 3, 2011
You Are Invited to Attend the Fourth
BBB Forum on Corporate Responsibility
May 3, 2011, 8:00 AM TO 12:30 PM
EmblemHealth Conference Center, 55 Water Street, Manhattan
Early Bird Rate Ends April 8
JOIN THESE THOUGHT LEADERS FOR THE LATEST BUSINESS INSIGHTS:
Global CEO, Ogilvy Public Relations Worldwide
Smackdowns, Smileys, and Glowing Orbs
Delving into brain and behavioral research that reveals what motivates people to take action.
CSR is dead! Long Live CSV!
A whole new “shared value” standard that responsible companies are rushing to live up to.
Be prepared to be harshly parodied and pilloried. The more distinctive your branding, the better the chance of it.
What social media means for business responsibility planning.
Christopher Graves, Global CEO, Ogilvy Public Relations Worldwide – Panel Moderator
Tod Arbogast, VP, Sustainability and Corporate Responsibility, Avon Products, Inc.
L. Celeste Bottorff, Vice President, Living Well, Coca-Cola North America
Pamela Flaherty, Director, Corporate Citizenship, Citi and President & CEO, Citi Foundation
Business Case Study Presentation
Gail Gershon, Senior Director, Employee Engagement & Service Leadership, Gap Foundation, Gap Inc.
Thomas W. Knowlton, Partner and Director, Corporate Services, TCC Group
Responsibility Indexes and Ratings Panel
Reginald Foster, Regional Manager-NY/NJ/Canada, Corporate Citizenship & Corporate Affairs, IBM Corporation – Panel Moderator
Michelle D. Greene, Vice President and Head of Corporate Responsibility, NYSE Euronext and Executive Director, NYSE Euronext Foundation
Mike Wallace, Director, Focal Point USA, Global Reporting Initiative
Richard J. Crespin, Executive Director, CROA and President, SharedXpertise (Publishers of CR Magazine)
Michael Sadowski, Director, SustainAbility
Business responsibility and reputation management trends
How to engage and motivate employees, customers and stakeholders
Leadership lessons learned about what works, and what doesn’t
Creating bottom line value through responsibility programs
Assessing and enhancing your citizenship program’s impact
Building responsible practices into ground-level business operations
Business responsibility and sustainability indexes and rating systems: how they work, how investors and influentials see them, and how they may affect you