Event Date: April 27, 2009
Despite what you may hear, the future of marketing is neither about the shiniest new tools online, nor the hottest trends packaged for you in the latest report that you just downloaded. If you truly want to reinvent your marketing, you need to learn from the real stories of success and failure that come from marketers all around you.
In this unique keynote, best-selling author and renowned marketing expert, Rohit Bhargava, will take you inside a global collection of people, stories and ideas that will inspire you to rethink how you're approaching your marketing. Weaving together stories from the death of Superman to how the banana industry got consumers to care about fruit, you’ll learn why authenticity is the new secret to effective marketing and how you can make your business more authentic today.