Event Date: September 25, 2013
Social@Ogilvy's global MD John Bell will present at Social Media Week Chicago on the below session.
Closing The Social Advocacy Gap: How global brands must use advocacy to drive business
Every day people have millions of conversations about brands around the world. Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority. But many brands have yet to catch up and learn to use big data to provide actionable insights.
In this brand advocacy study, we delved into the psychology of sharing publicly on social channels. Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 23 brands to analyze the key drivers of advocacy. Join John Bell, Global Managing Director of Social@Ogilvy for this session that will reveal what brands must do to generate higher levels of brand advocacy.