Event Date: May 9, 2012
The Content Marketing Strategies Conference provides companies of any size a step-by-step systematic approach to develop or enhance a content marketing program that masters the content marketing life cycle: Strategize, Create, Curate, Manage, Distribute, and Analyze.
Luca Penati, Global Managing Director, Technology Practice and Betsy Stark, Managing Director, Content and Media Strategy will present at the conference. They will discuss creating qualitative content that is relevant, compelling and engaging. Examples of how companies are using and leveraging content at its best, from start-ups to Fortune 500.
Claremont Hotel Club & Spa
41 Tunnel Road
Berkeley, CA 94705