Event Date: November 13, 2013
Ogilvy PR's global CEO Christopher Graves will moderate a session at The Holmes Report's Global PR Summit, titled "Mental Mines and Changing Minds."
Is there a science to changing minds? All humans harbor hundreds of cognitive biases. There is no "clean slate." Overcoming biases to break through, to change points of view and opinions can be nearly impossible. Most conventional wisdom is ineffective or backfires. What can emerging behavioral and brain science teach us as communicators?
Ogilvy Public Relations Global CEO Christopher Graves leads this session featuring Prof. Melanie Green, a leading social psychologist focusing on the power of narrative to change beliefs at the University of North Carolina, Chapel Hill and author David McRaney, journalist and author of "You Are Not So Smart" and the recently released sequel, "Now You Are Not So Dumb," about the psychology behind common biases, delusions and fallacies.