Event Date: April 11, 2012
Social@Ogilvy's Vice President, Digital Strategy Layla Revis will serve on the Innovation in Social Advertising panel.
4As (American Association of Advertising Agencies)
1065 Avenue of the Americas (btwn 40th and 41st)
New York, NY 10018
Innovation in Social Advertising
The social web has already changed the way brands interact with people. But we are still at the beginning of this transformation. Beyond Facebook Pages and Verified Accounts on Twitter, a world of possibility lies in wait for marketers and the companies that connect them with customers.
Platforms are looking to create new ways to integrate brand experiences into their services—instead of relying on standardized display ads. How will social advertising evolve to take advantage of new ad formats, data streams, and influencers that make up their extended web ecosystems? How would brand marketers and users like to advertising to be integrated to social experiences?