Event Date: June 19, 2012
Date: Tuesday, June 19, 2012
Start Time: 11:30 am End Time: 2:00 pm
Location: Sofitel New York
Sofitel New York
45 West 44th Street
New York NY 10036
"Beyond Facebook - Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action"
The most important currency a business has isn’t made of paper anymore, it comes from relationships. In a society filled with distrust where people simply don’t believe what they see or hear – the only way to survive as a business is to build trust by making a more personal and human connection. It requires a new focus beyond just promoting products and features.
In Likeonomics, award winning author, leading marketing strategist and Georgetown University Professor Rohit Bhargava offers a new vision of a world beyond the “Like” button.
It is a fundamental truth that we do business with people we like. In a world where trust is the ultimate metric of success or failure, personal relationships and likeability is everything. The simple metric of likeability powers everything from who we believe to what we buy – and it is not about simply being nice.
This program will offer every attendee real and actionable tips on how to use the principles of Likeonomics to build deeper, more trusted and more powerful relationships AND EACH ATTENDEE WILL RECEIVE A COPY OF “LIKEONOMICS”.
Contact: Kathie Stapleton
More Info: http://www.ersvp.com/event.htm?event=15786