Upcoming Appearances

PR News Webinar: Cross-Generational Internal Communications- From the Millenials to the Baby Boomers

Event Date: February 23, 2011

February 23, 2011
1:30pm - 3pm ET
Beth Haiken, Senior Vice President Ogilvy PR

Whether communicating internally in a crisis, managing a CEO change or launching a companywide sustainability initiative, adapting your communications tactics to the needs and expectations of various generations is critical to maintaining morale and keeping an organization focused on the bottom line. Join PR News on February 23 for a must-attend Webinar that will show you how to bridge the communication gap across multiple generations and attract, retain and groom top talent for success.

With four generations currently in the workforce, organizations are facing perhaps their greatest internal communications challenges ever. In addition, technology is playing a huge role, with texting and social media taking their places alongside email as commonplace modes of communication. Added to that are the different motivation and retention techniques used for the Millennial generation and their Baby Boomer counterparts, all of which leaves organizations at risk of high employee turnover and lower productivity.

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