Event Date: December 2, 2009
The best time to respond to a crisis is before it happens. That is a communications fundamental. Now in age of Twitter, mobile phones, blogs and Facebook, the speed and style of our response has changed dramatically.
Brands that are used to tightly controlled messages are thrust into the back and forth of social media. Detractors are savvy with the ways of YouTube and inciting crowds. Customers and stakeholders often demand that their brands be more transparent and engaging than ever before.
This webinar will include concrete examples and action plans answering numerous questions, including:
- How can you prepare for a crisis today?
- How do you rally your Marketing and Communications team to use all of the resources of the social Web and effectively manage a crisis?
- How should you assemble a plan?
- What NOT to do in a crisis
Webinar content developed and presented exclusively by Ogilvy Public Relations Worldwide.
Wed, Dec 2, 2009 11:00 AM - 12:00 PM CST