Event Date: June 19, 2012
John Bell, Global MD, Social@Ogilvy will lead this master class at the Cannes Festival of Creativity in Cannes, France.
June 19, 2012
Young Lions Zone
Consumer behaviors have radically changed. The funnel is dead. The customer journey is complex. Business owners are nervous. And now we have to deliver business value not just great creative.
How have our jobs changed? What are the seven new essential skills for the next generation of marcom professional? What can turn you from a "traditional whatever" into a timeless God-send?
This master class covers five of the new social-based skills that will help you be more relevant and successful. It’s up to the class to decide on the other two. Bring your ideas, lean forward and join us for practical knowledge.