Event Date: January 14, 2010
Is there a divide between traditional PR and social media? What are we gaining or losing in the Conversational Age? It’s really about what we are gaining: new tools, platforms, outlets and increased channels of audience engagement. Because of these advances and opportunities, PR Pros, IROs and corporate communicators are poised to gain greater visibility for corporate messaging, product announcements and personal brands. The goal is to effectively utilize these new tools while accentuating the traditional activities that remain prudent. In this session, we’ll discuss new strategies, best practices and the means to better manage and measure your communications effectiveness.