Event Date: April 30, 2014
New Practices: The Financial Faction: Navigating the Regulated Waters to Achieve Social Success
Kendra Simpson, Ogilvy
Kristie Helms, State Street Corporation
B-to-B marketers, Finance Marketers, Agencies
Case study with a brand
The digital divide between B-to-B and B-to-C on social media is finally starting to shrink as brands and companies are finding new ways to add value through content, data and thought leadership. The institutional investing space is especially challenging, since the audience is narrower and content matter is often highly technical.
Kristie Helms and the social media team from State Street (NYSE:STT) have successfully challenged the notion that social media is not for niche financial audiences. From interactive content, to experimentation with new platforms and sponsored content, State Street is getting its message out there in the right way. And in a financial world, where numbers are everything, Kristie’s team is proving to senior management that social is worth the investment.
As an agency/client presentation, we’ll provide holistic insights into the obstacles that many financial/business-to-business brands are facing in the social space. From rules, regulations and undefined best practices, we’ll discuss how the financial/business-to-business world is catching up with consumer marketing and paving their own path.