CDW employs new dialogues in technology to emerge as an industry leader.
In October 2007, CDW, a leading technology solutions provider for business, government and education went from being a public held company to privately owned. In an effort to secure ongoing media visibility, they wanted to create a thought leadership program that would afford them the opportunity to offer its unique points of view on a variety of business and IT issues.
Through a series of interviews, Ogilvy PR worked with CDW’s top executives to secure their perspectives on business and technology industry issues and develop eight areas of opportunity for visibility.
Using some of the top minds in the company, they created an executive visibility platform. Then the team went to work, pitching these platforms to industry conferences and target media.
Did it work? Ogilvy PR increased CDW’s share of voice in the industry dialogue and strengthened thought leadership positioning by linking the visibility platforms with marketplace issues. By the end of 2007, the team secured more than 10 speaking engagements for key CDW executives and more than 40 media interviews.