We do not understand Public Relations as rigidly defined collection of single activities and instruments that distinguish from those of other communication disciplines. According to the actual meaning of the term, we believe that it does simply describe the building and maintenance of relationships. In fact, it is all about the essential element every good relationship depends on - communication or rather dialogue.

We are committed to building relationships by initiating and managing dialogues. Our activities orientate to the needs of those we want to communicate with. Eventually, it makes a difference whether to address a private consumer, an enterprise, a journalist or an internet blogger.

Our expertise consists in the development of the appropriate strategy for every dialogue and in its likewise targeted implementation by focusing on the right tone, the most relevant contents and the respective communication channel.

Each of our agency's three business units is committed to this challenge. In the sector of brand and consumer PR, Ogilvy Public Relations supports leading international manufacturers of consumer goods in the set-up and maintenance of their brands. Our Corporate Communications Unit, however, mainly advises companies of the finance and insurance sector as well as numerous professional service firms in all questions of their corporate communication. As one of the few agencies in the PR industry Ogilvy Public Relations provides an own department for strategic planning. It allows us - exempt from the operative business' deadlines - to broaden our horizon by discovering new trends, learning about crucial developments and finding out about what will move the public tomorrow. This knowledge enables us at an early stage to adjust our clients' communication to the persistently changing demands of the opinion leaders.

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