Consumer Marketing

Our global Consumer Marketing practice focuses on strengthening the consumer relevancy of some of the world’s best-known household brands. From the kitchen cabinet to the medicine cabinet, we cover the full range of consumer products—consumer packaged goods, travel and tourism, retail, consumer health and nutrition, fashion, beauty, food, beverage and consumer technology.

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Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving by Layla Revis  - Click photo to view commercial I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you giv...
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The Best And Worst Of Super Bowl Marketing Strategy 2012 by Rohit  - I couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment.
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Are Social Media Ethics About Actions or Intentions? by John Bell  - What is your social strategy? Are you trying to increase the amount of positive consumer generated media (CGM) for your brand or are you trying to inspire and manage brand advocacy?
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