Press Releases

Ogilvy Group Belgium Names Ann Maes The New Managing Director of Ogilvy Public Relations Belgium

BRUSSELS - 12 April 2013 - Ogilvy Group Belgium has appointed Ann Maes as Managing Director, Ogilvy Public Relations for its Brussels-based operation.

Ann returns to Ogilvy PR after an absence of twelve years. In the intervening time she has demonstrated excellent client counselling and business-building skills through leadership roles at Leads United and most recently as the founder of Pride\TBWA.

Ann has worked across a range of sectors and companies in her career – with a focus on integrated campaigns, change communication and reputation management. Ann’s work has won many awards, in Belgium and abroad. Her clients over the years have included: McDonald’s, Coca Cola, Ahold Group, Pfizer, Sabic, Microsoft, Amgen, MasterCard, KBC, Proximus, KPN and Stanley.

Her responsibilities will include leading a strategy for accelerated growth in Belgium through a focus on an integrated PR model and the successful management of clients and projects. She will support Ogilvy’s work supporting European Institutions and projects.

Stuart Smith, EAME CEO for Ogilvy PR, commented: “Ogilvy PR in EAME has had two record-breaking years for awards and generated excellent growth in that time through a strategy which is based on hiring great talents like Ann. We are uniquely able to deliver what clients are increasingly demanding: creative PR campaigns based on big ideas, which are highly integrated and social by design.Ogilvy PR Belgium has contributed to our growth story and I know Ann will help us go from strength to strength”.

“We are delighted to welcome Ann back to Ogilvy PR.” said Ogilvy Group Belgium CEO Koen Van Impe. “Ann is a giant in the Belgium PR market and her approach to integrating PR into big accounts and campaigns will be an invaluable to further improving our ability to delight clients with new creative approaches which put earned media at the centre.”

“It’s great to be back at Ogilvy PR,” said Ann Maes. ”PR is one of the most exciting and fastest growing communication disciplines. For me, Ogilvy PR represents the only global network which can truly deliver on remarkable and integrated PR campaigns.”

Ann started her career as a broadcast journalist in Belgium. She takes over her new role from Jeff Chertack who was in Belgium for three years before being promoted to lead the corporate practice for the Middle East and North Africa region for MemacOgilvy PR, based in Qatar.


About Ogilvy & Mather:

Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow us on Twitter at @OgilvyWW and on

About Ogilvy & Mather Belgium:

Ogilvy Group Belgium has won a string of campaigns for the institutions and NGOs, including major campaigns for the European Commission’s DG Environment (flagship campaigns on Biodiversity in 2010 and Resource efficiency in 2011-2012) and for the European Parliament’s DG Communication (developing the EP’s communication strategy in the run up to the 2014 EU elections) and award winning work for WWF Belgium (‘All to Nagoya’) and the Alzheimer league (‘Donate you Facebook Timeline for Alzheimer Disease’).

About Ogilvy Public Relations:

Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at or follow us on Twitter at @ogilvypr.

Rachel Singleton (Ogilvy PR EAME)
Tel: +44 (0)7799640051

Barbara Malengreaux (Ogilvy PR Belgium)
Tel: +3225456548