Press Releases

Ogilvy Public Relations adds senior talent to Content team

LONDON 04 JULY 2013– Ogilvy Public Relations/London announces the appointment of new Director, Robin Lacey, to its growing Content practice. Robin will report directly to Michael Darragh, Managing Partner, Digital and Content, Ogilvy PR/London.

Robin will be responsible for the management of the UK’s Content team, over-seeing the development of engaging content for the agency’s largest clients. Generating growth across new platforms and innovations in mobile, gaming and social media, he will meet increasing client demand for seamlessly integrated earned media and owned content communications.

Previously, Robin was creative director at PLA Studios, a game development studio based in Shoreditch. In addition to general management of the company, Robin oversaw the development of award-winning mobile and digital entertainment for organisations such as Universal and the Ministry of Defence.

Robin Lacey, Director, Ogilvy Public Relations/London said:
“Content fuels the news agenda and drives conversation online. I have watched Ogilvy PR’s London office grow exponentially over the last two years and its digital and content proposition, in particular, is very strong. I am looking forward to being a part of its fantastic growth story and to working within an agency that truly embeds the development and delivery of compelling content at the heart of all that they do.”

Michael Darragh, Managing Partner, Digital and Content, Ogilvy PR/London said: “In the past twelve months, our Content team has trebled in size to include strategic, creative, channel and production expertise. We create channel agnostic content that is predominantly produced in-house, and occasionally in collaboration with industry leading producers and influential content creators; optimised for use across relevant channels. Clients are looking for full-service creative content solutions now, and we continue to grow our UK and global services we pride ourselves on being able to offer innovative approaches and producing great work for some of the world’s most significant brands, businesses and institutions.”

Ogilvy PR/London’s content team is comprised of strategists, creative directors, and in-house content producers with expertise across traditional, social and mobile media. Its leadership team is rounded out by former head of broadcast Ricky Vazquez, Editor-in-chief Phil Reay-Smith and creative directors Mat Rawlins and Alex Wood.


For further information about this press release please contact:
Blair Metcalfe
Account Director, Ogilvy Public Relations / London
+44 207 309 1024

About Ogilvy Public Relations/London:

Ogilvy Public Relations/London is the UK’s most awarded agency, 2012-13 - winning 29 major industry awards, including two coveted Cannes Lions, five PRCA Awards, four PR Week Awards, three CIPR awards and three Corp Comms Awards. For more information, visit our Web site at, follow us on Twitter at @ogilvyprlondon or Like us on Facebook

About Ogilvy Public Relations:

Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at or follow us on Twitter at @ogilvypr.