Press Releases

UK Shine Managing Director to Lead Pulse in Australia

Sydney, June 6, 2013: Richard Brett, currently the Managing Director of Shine Communications in the UK, will join Pulse Communications in the newly-created role of Group Managing Director in October. Pulse Communications is the brand and consumer agency of Ogilvy PR Australia.

The appointment follows an extensive international search of candidates for one the most coveted positions in public relations in Australia. Mr Brett has helped grow Shine to become Europe’s most awarded single-office marketing communications agency. Shine was recently awarded ‘Best UK Consultancy to Work For’ by The Holmes Report. It was also named by The Sunday Times as ‘Best Small Company to Work For’ in 2012 and was shortlisted for Agency of the Year by both PRWeek and the PRCA.

An MBA with more than 15 years’ experience covering all areas of business management, business strategy, marketing, marketing communications and digital marketing, Mr Brett has previously worked in senior in-house and agency roles, including as the Global Vice President, Marketing and Communications for Samsonite, where he oversaw the delivery of a multi-million dollar global program to turn it into a high-end lifestyle travel and accessories company.

Kieran Moore, Ogilvy PR’s CEO and acting MD of Pulse, said the appointment followed an exhaustive process.

“Pulse is a very special agency. We wanted to ensure that we had the best person for this job. Ogilvy PR needs someone who could work with a client list that includes many of the world’s biggest brands, lead and inspire the outstanding team as well as establish new benchmarks for the profession in Australia,” stated Ms Moore.

“Richard’s experience attests that he is an innovator, a communicator, a motivator, an instigator and most of all a great people leader. We are absolutely delighted to welcome him to Ogilvy. He is without doubt the most credentialed person we have ever had at Pulse,” she said.

Mr Brett said he saw the role as a once-in-a-lifetime opportunity to bring together his skills and experience in areas of business management, business strategy, marketing, marketing communication and digital marketing.

“The industry is undergoing a period of immense change and it is tremendously exciting to be given the opportunity to drive that change in Australia,” Mr Brett said.

“The world of digital communication is one that offers incredible opportunity for innovation, particularly in the consumer space. With Pulse having some of the world’s premier consumer brands among its clients I am very much looking forward to utilising that innovation to develop campaigns that will make a positive difference to our clients.”

Ogilvy PR Australia is part of Ogilvy PR and STW, Australia’s leading marketing content and communications group.


For more information contact:
Sandra Renowden, STW PR, ph: +61 403 823 218

About Ogilvy Public Relations

Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our Web site at or follow us on Twitter at @ogilvypraus.