Event Date: March 8, 2013
1. Marketing Implications of Facebook Graph Search
Friday, March 8
3:30 - 4:30pm
1900 University Ave, Salon C
Presenters: Peter Fasano, SVP, Social@Ogilvy
Max Kalehoff, VP/Product Marketing
Paul DeJarnatt, VP/Search Director, Starcom USA
One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This union of the social graph and the interest graph may further connect Facebook users with their friends, and help them find new ones, but what is its potential for marketers? Will it enhance targeting, increase ROI or lead to richer consumer insights. or simply be another, but not groundbreaking, tool in the marketer's toolbox on Facebook? This session will put Facebook Graph Search in perspective.
2. Doing Business in the USA Summit
Date: Friday 8th March
Time: 9.30am - 5.30pm
Venue: Austin City Hall
1:45pm - Shifting Units & Making Noise: Sales & Marketing in the US
The scale of the US market provides great opportunities but also some big challenges: how to stand out from the crowd and close those all-important sales.This session will go behind the culture of how US companies do business. Whether targeting a business or consumer market, pitching large corporates, finding partners, attracting media or building social capital, discover how to build relationships, trust and sales.
Gemma Craven , Executive Vice President & NY Group Head, Ogilvy - @gemsie
Saidah Nash Carter, Vice President, Strategy & Business Innovation, Thomson Reuters
Chair: Toby Daniels , Founder, CrowdCentric / Social Media week - @tobyd
Monday, March 11
12:30 - 1:30pm
Sheraton Austin Capitol View South
701 E 11th St.
3. Cram Your Mobile: New Cultural Norms for Social
Presenters: Gemma Craven, EVP, Social@Ogilvy
Jeff Simmermon, Time Warner Cable
In a world where we are constantly glued to our mobile devices, when is 24/7 connectedness all too much? Who better than to help answer this question than YOU – the most digitally savvy voices in the country? Together we'll write the mobile etiquette rules for the modern age through a lively, light debate.
We will create a new handbook featuring the new mobile manners, crowd-sourced from audience input on the discussion topics.
Tuesday, March 12
2:30PM - 1:30PM
Hyatt Regency Austin
208 Barton Springs Rd
4. Who Got Game? Brits vs. Yanks Football Showdown
Presenters: Chris Heydt, Account Director, Social@Ogilvy
Mark Ward, Communications Director, Tottenham Hotspur
Football can be traced back to the English public schools in the 18th century. The British Empire enabled its spread worldwide and by the 19th century, Americans were playing their own distinct regional version. Today we see two distinct sports being played on opposite sides of the pond. As the game has evolved, so too has fandom with social media as the driver. Today, fans are a highly interactive part of the sport. But is the sports world giving fans the experience they want? Which side of the pond is winning in engaging its fans in social? In the ultimate showdown, we’ll answer that question in true sports fashion–a match to crown the ‘real’ football champion. Mark Ward, Head of Social Media for UK football club, Tottenham Hotspur, and Chris Heydt of Social@Ogilvy will debate which sport is really winning with social media.
The debate features video questions from prominent players, and will determine who is scoring in social when it comes to fan recognition–soccer or football?