How do you reach the C-suite decision maker and the functional manager? How can you make sure your message is getting through unfiltered to a specific business audience? Business-to-business advertising can be a critical slice of the 360-degree landscape surrounding your target audience. Trade publications, Web sites, radio programs and more can be important influencers in this age of networked marketing.
Our Creative Studio develops the messages and the creative advertisements across mediums that grab attention. We also leverage our in-house media planning and buying to not only reach the audience in unique ways but also to negotiate favorable pricing and added value for those effective plans. We have created and managed advertising campaigns as stand-alone engagements but more often as part of a complete communications strategy.
For Snap-on Diagnostics, we needed to reach automotive technicians beyond their primary contact point—the Snap-on dealer trucks, themselves chockfull of messaging. We created an advertising campaign that reached them through their trusted trade publications and became a creative foundation across all materials from packaging to events. For a financial services and human resources firm, we needed to solve how we could reach both the CFO decision-maker and the functional manager who would serve as a key decision-influencer.
We are media-agnostic. And we are also tactic-agnostic. That means we are prepared to use the most effective means to reach a client's business goal. Having this advertising expertise in-house offers us a powerful tool and our clients a great value and resource.
