Audio and video have a unique ability to touch, engage, inspire and motivate diverse audiences. They offer businesses and organizations a powerful tool to communicate an idea, a concept, a brand by blending storytelling and emotion.
Clients as diverse as the National Institutes of Health and Snap-on Diagnostics have worked with our team to create meaningful audio and video products that blend our strategic approach with our understanding of what makes a powerful story in a given medium. We are award-winning producers, production managers and video editors who work every day to create effective film, video, and radio products for both broadcast and non-broadcast purposes. Our in-house capabilities and out-of-house relationships mean the highest quality, state-of-the-art productions that meet the communications goals of our corporate, government and public health clients, such as the CDC, the Department of Justice, Dupont and many others. We approach every project from a strategic standpoint and work to concept, script, shoot, edit, and distribute broadcast materials that motivate, educate, and entertain, and ultimately change behaviors.
News
It's never been more challenging to get your story seen and heard through the clutter. But Creative Studio's Broadcast Group consistently turns out high-impact, successful bites and b-roll packages, generating tens of millions of audience impressions for our clients. We recently worked with NASCAR'S Jeff Gordon to promote DuPont's "Monster Bridge," and regularly work with newsmakers such as the Director of the CDC and the Surgeon General to release important studies for the Department of Health and Human Services. We know how broadcast news producers think because we were there, and we develop the useful tools that will appeal to producers and audiences alike. We also think strategically when it comes to distribution. Sending stuff up on the bird and hoping for the best is no longer the only way to get your message out there. Digital delivery right to producers' desktops is now standard. Depending on client needs, we've used other creative distribution options, from paid placement VNRs, to in-flight news magazine placement, to Armed Forces Radio Television Service, to Hispanic Television Network.
Public health campaigns
Whether you are trying to reach as many people as possible through television or targeting a specific population through radio, for example, our Broadcast team understands how to use the emotive and demonstration capacity of the mediums to raise awareness and change behaviors. We are especially proud of the integral role we played in The Heart Truth, NIH's national campaign to raise awareness that heart disease is the number one killer of women. Whether it was interviewing spokesperson and First Lady Laura Bush, covering the many press events and the famous Red Dress fashion show, producing a documentary about female heart disease survivors for community kits, or tracking "The Red Dress" in the news, we used the variety of tools at hand to disseminate the message far and wide.
Marketing
Snap-on Diagnostics turned to us for an innovative, attention-getting way to introduce and sell their hand-held computerized "Scanner." Rather than just illustrating a list of features, we created a fast-paced reality-show DVD. Three "Fast Track Techs" were challenged to beat the clock and fix five cars in record time. Every key feature of Snap-on product was shown in its best light in a creative and fun way. The resulting video, with its stunning graphics and hard driving rock-and-roll soundtrack, won a Silver Medal at the New York Film and Video Festivals, and more importantly, turned the Scanner into one of Snap-on's leading sellers. Its this kind of creative thinking that leads to repeat business, and this case was no exception: Snap-on Diagnostics came back to us for a second "episode" in what is turning out to be the "Fast Track Tech" series when their latest product line was launched.
Training
Some of the most important work we do is in training professionals to do their life-saving jobs better. We helped create the Virtual News Network (VNN), 4 days (42 hours) of live television for the Department of Homeland Security's TOPOFF 2 terrorism exercise. This unique contribution enabled top officials at 30 government entities (including the White House) to follow along as a multi-city terrorism scenario unfolded in real time. More standard training tools include a two-DVD set for the National Institute of Neurological Disorders and Stroke, designed to increase the number of health professionals skilled in using the NIH Stroke Scale, a diagnostic tool for assessing stroke severity and recovery.
Brand films
The goal of a brand film is to capture the "big idea" behind a company's brand positioning. Once we've done that, we are able to produce an exciting and meaningful presentation for the company, rather than just a simple inventory of business activities (the old "corporate video" model). When Cargill decided to redefine their brand and let their global employees and the world know that they were about "Nourishing People," they turned to Ogilvy PR for help. The video we produced, shot by our crews on 4 continents, defines their brand in an exciting, visual way and gives key audiences from customers to employees—an understanding of what they stand for, what makes them distinct, and where they are heading strategically.
