The Internet has changed the way we get information, how we make decisions, and altered our relation to the brands we trust. It has firmly transformed us all from "audiences" to "users." We use the Internet and other interactive technologies to get things done, to reach goals, to try and make our lives better.

Branded user experiences
It is not as simple as getting the message out. We approach Internet communications differently. We build branded user experiences. We help people get things done, and we strengthen the bond between the individual and the brand, cause or organization. Our methodology is rooted in the research foundation of David Ogilvy and our experience developing interactive experiences for Fortune 500 companies, government agencies, and non-profit organizations. The principles of our approach to Internet communications are simple. We define the business objective whether it's acquiring customers or changing a health behavior. We understand the nature of the brand whether it be a consumer product or government agency. And we analyze our users. Who are they? What are they trying to accomplish?

Our Internet communications work has supported some of the world's most familiar and successful brands, including DHL, Johnson & Johnson, Xerox, Sun Microsystems, the Centers for Disease Control and Prevention, and the National Institutes of Health.

Whether a public education or eAdvocacy Web site, online outreach for a new product launch, or a series of relationship-building e-mails, we craft a complete experience designed for the needs of a specific user. To engage teens in the issue of epilepsy, we developed a community site complete with the game, Spellbound. To help women 25-49 shop for furniture, we created an interactive Furniture Finder and Style Finder. To drive men and women over 50 to get screened for colorectal cancer, we reached out through online advertising to connect with our audience where they are already spending time online.

Interactive efficiency
And we are all users, too. We have applied the strengths of Internet communications to make our work easier, more efficient, and more profitable for our clients. With our collaborative extranets, we can share material across borders instantly. We can manage a far-flung team, carry on online dialogue, and deliver relevant news streams right to the desktop. Our Communications Central extranet has a component approach to give agency and client teammates the right "dashboard" for any engagement.

We are interactive strategists. We are also designers and builders. We become stronger strategists by building and visa versa. Our Creative Studio/Interactive team includes online marketers, information architects, user interface designers, writers, animators, and programmers all committed to creating branded user experiences that fulfill business and user objectives.

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