We approach product public relations with the right blend of strategic thinking and creative execution to help influence consumer purchase behaviors and build long-term loyalty to our client's products. Our global reach means that we have the access, resources and a diverse perspective to fully service a product brand. Our boutique approach means that we are committed to senior level involvement in all aspects of program creation and implementation.

Brand power
First and foremost, we recognize the power of brands. We understand their value. While companies make products, we know consumers own brands. We help clients build strong, enduring product brands that become part of consumers' lives, inspiring loyalty and winning confidence. We collaborate with our clients and engage communications professionals who are passionate for excellence in client service. We maintain an environment that fosters both strategic thinking and creativity. Through the combination of these elements, we continue to help our clients succeed every day. Our approach drives, extends and sustains consumer loyalties to a brand through emotive marketing public relations.

Driving consumer behavior
Through creative product deliveries and outreach, we helped drive consumer purchase behavior for two of Burger King's newest products, the Angus Steak Burger and the TenderCrisp Chicken Sandwich. Our work has secured product mentions, celebrity sampling and endorsements on some of the nation's top radio stations including Z100, Hot 97, The Beat and HOT 107.9. We also have generated buzz in national television outlets including the Denise Miller Show.

To boost web visits for the CheapTickets.com travel product we've successfully secured barter promotions on major television shows including Ellen and the Wayne Brady Show.

We firmly believe that a product brand must be rooted in a credible and motivating public relations positioning. Once defined, the brand must be amplified to its various audiences in a consistent fashion—from public relations and advertising, to web communications, the sales force and beyond. This inspired us to create our proprietary approach called 360º PR Brand Stewardship® by which we deploy public relations to touch target audiences at myriad points of influence and strengthen the brand relationship.

For the General Mills Berry Burst Cheerios product, we've worked closely with the advertising and marketing teams to develop an integrated program to drive purchase behavior and increase consumer awareness of the heart-health benefits of the brand. For the Luxottica group, we work closely with the Sunglass Hut and LensCrafters brand teams to ensure public relations is integrated and often a driver of major marketing initiatives aimed at attracting specific audiences.

Measurable results
Our product marketing expertise, combined with our broad experience in lifestyle marketing, retail, food, entertainment, travel, corporate, public affairs and technology enables us to effectively create and execute strategic marketing and communication programs that drive measurable results for our clients.

We understand that securing impactful editorial results is the foundation to any successful product-marketing program. Rather than solely focusing on media that covers a client's product category, we dive deeper to reach consumers where they are seeking news and information. This creative and strategic media approach has resulted in coverage for our clients in a broad range of consumer press, business outlets, women's books, senior publications, sports outlets, family magazines, health publications, affluent lifestyle books and other broad ranging print, broadcast and online media vehicles.

Whether securing a feature in Parents magazine about "Tea for Tots" for Celestial Seasonings or convincing the CBS's Early Show to showcase LG's new plasma TV's or securing a feature for Pizza Hut about healthy pizza in USA TODAY, our team knows how to generate coverage that moves product.

The Store
As part of our 360° PR Brand Stewardship®, we work closely with WPP consultancy, The Store. The Store is a global forum covering retail and fast-paced consumer goods. Internal networking and retail workshops cover international trends and emerging opportunities. Our strategic alliance with The Store fuels our programs with insights and perspective on the best ways to marry traditional public relations, retail promotions and the store itself as a communications medium to yield results. By sharing collective knowledge, innovations and best practices in retail marketing we are able to provide our clients with intelligence that can help drive strategic business and marketing objectives and initiatives.

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