360 Degree Brand Stewardship

Conversations about brands happen everywhere. How can brand managers keep up?

Ogilvy PR's 360 Degree Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.

Cases

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How do you publicize yet another healthy QSR alternative – with only two weeks' notice?
By arranging media briefings with a nutritionist and by making personal visits to national magazines, we secured the media coverage required to bring Pizza Hut's new Fit 'N Delicious pizza to consumers.
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