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Conversations about brands happen everywhere. How can brand managers keep up?

Ogilvy PR's 360° Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.

Cases    View More Cases

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  How do you publicize yet another healthy QSR alternative – with only two weeks' notice?
  By arranging media briefings with a nutritionist and by making personal visits to national magazines, we secured the media coverage required to bring Pizza Hut's new Fit 'N Delicious pizza to consumers.
  Read Case Study

Ideas & Insights    View All Ideas & Insights

Pinterest Hits 11 Million UMVs (and 8 Tips for Brands) by Kelly Ferraro  - In case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone...

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Are Social Media Ethics About Actions or Intentions? by John Bell  - What is your social strategy? Are you trying to increase the amount of positive consumer generated media (CGM) for your brand or are you trying to inspire and manage brand advocacy?

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SMMS to Address Scale in 2012 by virginia.miracle  - Crossposted from my new blogging home at Spredfast.  I am thrilled to be there.  More about my new job can be found here. I am kicking off my second week of growing Spredfast’s pr...

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