360° Digital Influence

Nearly the entire world is online. With millions of virtual watercoolers to choose from, how can a brand identify the best channel for getting out its message?

Ogilvy PR's 360° Digital Influence program clarifies the digital channels and web sites that are most effective at reaching target audiences — then provides "road maps" to engage and influence them.

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Air Force’s Rules of Engagement (Online That Is…) by Kaitlyn Wilkins  - This is a great visual outlining how those commenting on blogs on behalf of the Air Force should respond in various situations.  If it were all this easy… can I get one of these for my l
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The Rise Of The Shadow Media by Rohit  - Several weeks ago, BusinessWeek columnist Jon Fine shared a term in one of his predictions for 2009 that was intriguing because of how it describes a growing phenomenon in media today … the ris
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The PR Professional of the Future: 2009 Edition by John Bell  - The Public Relations profession has been facing transformation well before the introduction of  social media.
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