Crisis Management

Every hour, every day, in every region of the world, Ogilvy PR’s award-winning crisis and issues management team helps government entities, Fortune 500 corporations, high-growth start-ups, non-profits and NGOs change narratives, mitigate issues and turn crises into opportunity.

Our success stems from our unmatched ability to blend deep issues and crisis expertise with unique insight – drawn from market research, behavioral economics and neuroscience – into the factors that influence public opinion. We leverage these insights to provide our clients with a tailored approach that shields brand and company reputation from risk, or leads clients in the midst of a crisis to a quick and lasting recovery.

Our campaigns are delivered by a diverse and multi-disciplinary team of senior crisis experts, headquartered in national capitals and commercial centers throughout the world. The team includes attorneys, political strategists, marketing and digital experts, journalists and public opinion researchers who have a proven record helping clients identify and mitigate risk and a reputation for pioneering many of the industry’s best practices.

We have been trusted with some of the most complicated issues, crisis and reputation management campaigns of recent years. Ogilvy PR is the agency that:

• Helped one of the nation’s leading automotive manufacturers manage its reputation and achieve its first full-year market share gain in more than a decade
• Worked with one of the world’s largest chemical companies to reassure consumers, channel partners and opinion leaders about the health impact of one of its signature products
• Partnered with US government agencies to manage multiple threats, from Anthrax to SARS
• Helped one of the largest resellers of public records data mitigate the effects of a series of high profile data breaches
• Provided an international oil and gas company with global social media crisis communications support
• Worked with one of the world’s largest G20 economies to mitigate crisis associated with ongoing security concerns and rebuild its reputation

Our Services

We partner with our clients to provide a comprehensive suite of services.

Our core competencies include:

• Bankruptcy and financial restructuring
• Company or product boycotts
• Corporate governance issues
• Data breaches and privacy issues
• Government investigations
• Product recalls
• Product bans and de-selection
• Public health issues
• Litigation support
• Natural disasters
• NGO or activist campaigns
• Regulatory actions

Our solutions and services include:

• Crisis simulation and training
• Crisis planning
• Digital crisis management
• Event management
• Government relations
• Influencer analysis and engagement
• Internal communications
• Investor communications
• Issue analysis and tracking
• Litigation communications
• Media management
• Rapid response
• Risk communications
• Risk and vulnerability assessment

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