Ogilvy Media Influence

Navigating Today’s Changing Media Landscape to Maximize Business Impact Transformation defines today’s media environment. Stories are shared, tweeted, liked and reposted thousands, sometimes millions of times in the course of a single day. Journalists break stories every second in this 24/7 news cycle and anyone with a following or a camera is considered a journalist. As traditional newsrooms continue to shrink, tensions rise between editorial and business and new media powerhouses like BuzzFeed and Upworthy challenge the old guard – opportunities are being created each and every day for the savviest brands to build their business. There is a significant opportunity in this new reality. Today, a critical eye for media relations is more important than ever when it comes to building the brands and businesses of our clients. While headlines for years have proclaimed the end of print journalism in the digital era, it is our imperative to think both more strategically and creatively about the media landscape and the unique interaction of print and digital. At Ogilvy PR, we are focused on creating a sphere of influence or focusing on the most influential reporters regardless of their medium, to shape reputation today. By creating integrated campaigns that focus on a strategic mix of earned media, social media and content, we focus on building the business of our clients – making our clients industry leaders, driving consumer engagement and increasing market share. At Ogilvy PR, we have established a “working” model aimed at driving influence amongst the most prominent global media today. There are five critical steps.

Ogilvy Media Influence Recent Work

Profiling Our MediaXchange Series

I. MediaXchange Events The Ogilvy Media Influence team hosts a series of intimate events aimed at networking with influential media across a variety of industry sectors. These events often attract a real “who’s who” – across print, broadcast and social media - and have become a forum for cultivating media relationships and story opportunities on behalf of our clients. The team hosts these events on a quarterly basis in New York and recently, has taken the events to Washington, DC and San Francisco.

Our most recent MediaXchange event took place in San Francisco at the Press Club in early June 2014. The event was well attended by several clients and over 22 media outlets representing Reuters, Re/code, Forbes, Fast Company and Wired to name a few.

II. MediaXchange Video Content Each month, we profile an Ogilvy PR media relations expert discussing the latest issues and trends driving the communications industry today. The MediaXchange series provides a forum to get to know the Ogilvy Media Influence across the network while also highlighting their individual expertise and passion for media relations.

Learn about 2014 PR trends and how to successfully navigate today’s changing media environment from Jennifer Risi, Managing Director, Ogilvy Media Influence and Head of Media Relations, North America.

Ogilvy MediaXchange: Using the power of celebrity to tell a story, not get attention

September's MediaXchange video features Alejandro Grau, Account Director of Brand Marketing from our Los Angeles office discussing how to effectively use the power of celebrity to tell the brand's story.  A celebrity as the face of the PR campaign can either take the brand to new heights or lose credibility with consumers. Alejandro shares the do's and don'ts of using celebrity spokespeople to drive a successful campaign.

MediaXchange Archive

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