Product Marketing

From Lipton to LG, we know how to generate coverage that gets results. Ogilvy's Product Marketing team knows how to influence consumer purchase behaviors and build long-term loyalty to our clients' products. With experience in lifestyle marketing, retail, food, entertainment, travel, corporate, public affairs and technology, our team reaches consumers where they live and engages them with a brand.

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Pinterest Hits 11 Million UMVs (and 8 Tips for Brands) by Kelly Ferraro  - In case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone...
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The Best And Worst Of Super Bowl Marketing Strategy 2012 by Rohit  - I couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment.
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Are Social Media Ethics About Actions or Intentions? by John Bell  - What is your social strategy? Are you trying to increase the amount of positive consumer generated media (CGM) for your brand or are you trying to inspire and manage brand advocacy?
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