Steve Dahllof is regional chief executive officer of Ogilvy Public Relations (Ogilvy PR), responsible for all worldwide operations in Asia Pacific.
Steve has been with Ogilvy PR since 1987. Prior to his current position, he served as Global Head of the Strategy+Planning Group, working with many of the agency’s largest clients on their long-term branding and communications strategies. His extensive experience in 360° Degree Brand Stewardship ® and focus on brand messaging across marketing disciplines and cultures, ensure clients have comprehensive marketing programs that are integrated with their business goals.
Steve has over 25 years of experience in marketing communications, advertising and public relations. His expertise in branding, campaign development and public education are rooted in his in-depth understanding of research-based marketing communications and audience targeting. He is one of the agency’s key senior advisors for key accounts representing a wide range of industries, corporations and government agencies. He has applied his understanding of brand positioning, message development and creative strategy to almost every major corporate and public education campaign undertaken by Ogilvy PR clients during his tenure with the agency.
Steve has directed branding and marketing communications efforts for clients including Nestle, LG Electronics, GMAC, ADP, the Society of American Florists (SAF), MCI, the FDR Memorial, Miller Brewing, Sun Microsystems, the Better Sleep Council (BSC) and WebMD. In public education, Steve helped design and develop cancer communications programs for the Centers for Disease Control and Prevention (CDC), public health programs for the National Institutes of Health (NIH) and asthma and COPD programs for GSK.
Previously, Steve ran the Washington, DC office for two and one-half years. He started with the agency over 18 years ago as Creative Director, building an award-winning team of more than 45 creative professionals in brand development, copywriting, design, interactive and broadcast production.
Prior to joining Ogilvy PR, Steve created and was executive editor of Restaurants USA. Steve also served as the National Restaurant Associations marketing and merchandising specialist, authoring more than 40 articles about marketing and food service promotions. His career began at the Food Marketing Institute, providing foreign members with insight into U.S. marketing and merchandising trends.
Steve was named the industry’s Creative All-Star in 2000 by Inside PR. He holds a Bachelor's degree in International Communications and Cross-Cultural Analysis from The George Washington University.