NEW YORK – May 14, 2013 – Ogilvy Public Relations (Ogilvy PR), an integrated, global communications firm today announced that Castrol®, one of the world's leading provider of lubricant solutions, has selected Ogilvy PR as its primary agency to implement a strategic media relations program across the United States in support of Castrol’s GTX and EDGE families of products. The account will be managed out of Ogilvy PR’s New York office.
Castrol is synonymous with premium quality, high performance and leading-edge technology in lubrication. Castrol products have been tested and proven at the very limits of endurance and Castrol’s long history of motor sports sponsorship has allowed the company to develop and test its products under the most demanding of conditions. Today, millions of people worldwide share in the benefits of that race-proven technology. Currently, Castrol can be found in retailers across the country, including: Auto Zone, Advance Auto Parts, Pep Boys and Wal-Mart.
“As the Castrol brand evolves and grows beyond the traditional automotive arena through our sports sponsorships, we are thrilled to be partnering with Ogilvy PR to help drive brand awareness,” said Carolyn Eckert, Director of Communications. “Over the past two years, Ogilvy PR has supported our Castrol Index™ for Major League Soccer and we look forward to expanding on their work and the relationships they have built on Castrol’s behalf.”
Ogilvy PR will work with Castrol to craft a comprehensive media relations campaign to support the GTX and EDGE products, in addition to the brand’s sports sponsorships across Major League Soccer, U.S. Soccer and the National Football League. Ogilvy PR has supported the Castrol Index™ for Major League Soccer since 2011 by utilizing a multi-channel media relations campaign to drive adoption and acceptance of the Castrol Index™ by MLS fans in the United States. Earlier this year, Ogilvy PR introduced the Castrol Index™ for U.S. Soccer and will continue to support Castrol’s sponsorship of the U.S. Men’s National Team throughout the FIFA World Cup™ qualifying matches.
“Castrol is an innovative brand that continues to find new ways to connect with consumers,” said Jennifer Risi, Executive Vice President of Ogilvy Media Influence and Director of Content Creation. “We look forward to continuing our relationship with Castrol by building a strong and effect strategic media relations program to support the entire Castrol portfolio of products and sponsorships.”
BP Lubricants USA Inc. markets premium lubricants and business-building programs directly to independent lube operators, service providers, new car dealers and leading retailers. Our leadership brands include Castrol® GTX® -- a premium conventional motor oil; Castrol® GTX® High Mileage™ - a premium synthetic blend designed for vehicles with over 75,000 miles; the Castrol® EDGE ® line of advanced full-synthetic super premium motor oils that offer unsurpassed strength and performance; Castrol® Power RS™ – an advanced full synthetic motorcycle oil; as well as our range of commercial transport lubricants. To find out more about Castrol products and programs, please call 1-888-CASTROL or log on to www.castrol.com/us.
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.