BEIJING – Following a competitive bid, the Press Office of the Chengdu Municipal Government has appointed Ogilvy Public Relations/Beijing to design and manage its media outreach strategy and program during the FORTUNE Global Forum which opens today in the western city of Chengdu, China. The three-day “China’s New Future”-themed event will bring together more than 600 world leaders and heads of global business – chairmen, presidents and CEOs of the world’s largest companies – to debate and discuss the economic growth of China’s western region and evolution of China’s role in international commerce.
In recent years Ogilvy PR and Chengdu have enjoyed a fruitful partnership. Since 2010 the agency’s award-winning “Pambassadors” and “Panda Awareness Week” campaigns to brand the city of Chengdu have lifted its image abroad and catapulted the Chinese city onto the international radar for tourism and foreign direct investment. Ogilvy PR was also selected for this assignment because of the firm's successful delivery of large scale conferences, strong understanding of the media landscape and recognized expertise in managing prominent, large scale events in China.
As the engine of western China, Chengdu is renowned for its economic growth, spirit of innovation, modern and efficient local government, unique culture and cuisine and wealth of experience in hosting international events and conferences. As of March this year, 238 FORTUNE 500 companies had established business operations in the city.
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter @ogilvypr.
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