May 15, 2013, Paris, France - Selected for his experience and international background, Andrea Colaianni becomes, as Head of Social@Ogilvy in France, a point of entry to the social media disciplines already developed within Ogilvy Group’s agencies: Ogilvy&Mather Advertising, OgilvyOne, Neo@Ogilvy, OgilvyAction and Ogilvy Public Relations, in which the expertise was created in 2006. In addition, he will work in collaboration with the other Heads of Social@Ogilvy in Europe on shared client accounts and the development of new offers.
Andrea Colaianni brings with him an extensive international experience and a strong expertise in social media, in particular in CRM, influence, media and points of sales. He started his professional career in Italy, where he contributed to the development of a social media advertising start-up. In only 3 years, the company grew from 5 to 80 people. In 2009, Andrea wrote his first book “Buzz Marketing nei Social Media” published by Lupetti. In 2010, he decided to come to France to join 90:10 Groupe, a social media consulting group, where he handled clients such as Honda Europe, Carlson Wagons-Lits and GoldenPoint. Andrea then joined the social media department of the international agency Same Same to advice clients from the luxury industry such as Van Cleef & Arpels, Longchamp and Printemps. His blog: http://womarketing.fr was successively launched in Italian in 2007 and in French in 2009.
Andrea has already started working on strategic group accounts such as IBM, Allianz and Nestlé, in addition to coordinating the group’s social media resources.
”His already very rich experience will allow him to build social strategies in a completely integrated and neutral manner to all our existing disciplines” says Natalie Rastoin, General Director of Ogilvy France. “This will allow Ogilvy to continue being at the avant-garde in the understanding and use of social networks in our communication strategies which is in line with the digital expertise that we claim within our network”.
Social@Ogilvy is a global and transversal expertise developed by Ogilvy worldwide at the instigation of John Bell (Global Managing Director) and of Eric Maillard in France. It aims at accompanying Ogilvy’s clients in their growing needs of social media programs in their communication strategies. https://social.ogilvy.com/
With 600 people, Ogilvy is the 5th communication group in France and one of the international hubs of the Ogilvy network. Ogilvy France is able to manage brands’ communications and local developmentglobally, from Djakarta to Los Angeles. Ogilvy France offers different kinds of expertise, such as advertising (Ogilcy&Mather), shopper marketing (Ogilvy Action), web and marketing 1 to 1 (Ogilvy One), health communication (Ogilvy CommonHealth), influence communication (Ogilvy Public Relations), marketplace foresight (Neo@Ogilvy) and design (CB’a). Ogilvy is a WPP agency, #1 communication group in the world.