Event Date: August 6, 2013
Social@Ogilvy's NY Head and EVP Gemma Craven and digital strategist Dhara Naik will present.
As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics! The Fundamentals of WOMM is a brand new online education series that will not only teach you the basics of word of mouth marketing, but how to apply them in order to achieve campaign success. Who better to teach the course than the association that celebrates word of mouth marketing? WOMMA has teamed up with the best in the industry to teach this online course and is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement. So whether you’re a seasoned professional or newbie to the marketing field, remember that no campaign will be strong enough without a great foundation.