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Brands Matter
The Ogilvy name is synonymous with building brands. It's at the core of who we are. We know that capturing mindshare, customer preference and loyalty is the number one challenge facing today's technology marketers. Clearly, brands matter when technology companies are marketing their products or services directly to consumers; but today more than ever, brand strength is also vital in marketing enabling technologies to business customers.
Ogilvy PR's technology practice clients include:
| • | Marketers of consumer technology lifestyle brands that must prove differentiation, relevance and 'hip-ness', |
| • | Enablers of telecom services driving demand through their customers' customers; |
| • | Global media execution |
| • | Technology upstarts working on breakthrough technologies; |
| • | Industry leaders who must continue to generate game-changing offerings, execute flawlessly, and achieve industry-wide thought leadership |
These are complex problems and they require the extraordinary blend of skill-sets that Ogilvy PR's technology practice can provide.
Building Teams With Blended Knowledge
We believe in blending our technology expertise with staff from the agency's other practice areas, (including corporate, consumer marketing, entertainment, healthcare and public affairs), to create talented teams with a rich mix of skills including deep vertical industry knowledge, creative marketing, leading-edge understanding of new media trends and rigorous market research.
The Ogilvy PR technology team is keenly aware of how PR fits into the 360 degree communications mix. We think broadly about marketing solutions. Media relations factors heavily into many client programs, but our ability to start with research, apply high level insights based on deep industry knowledge and then apply this thinking to creative marketing disciplines is powerful and unique.
Areas of Specialized Technology Expertise
The Ogilvy PR technology practice has served a vast list of technology market categories, and our professional staff bring an impressive range of assignments with their own individual experience sets. Our primary areas of focus fit within four key categories of specialized knowledge: Digital Lifestyle, Global Connectivity, Enterprise Technology (which includes hardware, software and services), and Semiconductor. Our clients generally have several things in common. They are in high-impact, high-growth, high-interest sectors, and they need an agency partner that goes beyond typical technology public relations.
Scaling the Best Teams, Globally
We are very proud of our global network. Our technology practice operates with technology PR professionals in more than 60 offices around the world. We offer an unrivaled communications bridge connecting the Bay Area and APAC, as well as over 25 countries across EAME. We support global client needs, whether they involve rapid expansions or carefully-paced new market entrances.
Leveraging Creative & Interactive Marketing
Ogilvy PR's Creative Studio develops strategically-based communications that are driven by business objectives, the promise of a brand and the needs of its users. The Creative Studio is multi-disciplinary group with a wide-range of expertise including online interactive media, print design, broadcast and advertising. Our in-house full-service creative group launches companies into new media. Ogilvy PR's Interactive marketing group generates online campaigns that leverage the power of offline activities and extend messages through the use of interactive technologies.
Our Assets Are People; Our Widgets Are Ideas
We believe passionately that our people make the difference.
At the end of the day, our staff bring a refreshing curiosity and passion to their work. They love technology and working in technology PR, but they see the power in going beyond tech-only PR. It is a differentiation that inspires great thinking from our staff, and superior results for our clients.
