Social Change

Ogilvy Public Relations is proud to have worked with clients at the forefront of social change for nearly thirty years. Together, we seek to advance personal and public health and safety, and address complex social and environmental issues across the globe. We are best known for translating research-based insights into creative campaigns that capture attention, frame agendas, and make a real difference in sparking positive behavior change. These campaigns require us to find the right balance between theory and practice and to devise innovative approaches that reflect real-world imperatives and have significant impact. From AIDS to obesity, substance abuse to biodiversity, heart disease to personal finance and disaster preparedness to bullying, we take great pride in helping our clients craft and implement solutions that protect and improve lives. More

World Social Marketing Conference

Ogilvy Public Relations is honored to be the title sponsor for the third biennial World Social Marketing Conference. The conference will be held in Toronto, Canada from April 21-23, 2013. This is the first time the conference will be held in North America.

More than 500 marketers, communications experts, academicians and researchers from across the world will convene and discuss how the practice of social marketing can help address critical global issues and public health concerns. New learnings in the fields of health, environment, criminal justice, transport and finance will be presented with particular focus on sustainability, intra-disciplinary working and the relevance and application of behavior change practice and science.

The conference will feature notable speakers including: conference Chair Jeff French, a recognized global leader in the application of behavior change and social marketing, and Chief Executive of Strategic Social Marketing Ltd.; Nancy Lee, international economist, author, and president of Social Marketing Services, Inc.; Brian Wansink, professor at Cornell University and author of “Mindless Eating: Why We Eat More Than We Think;” and Phillip Kotler, professor, author, and founder of Kotler Marketing Group, Inc. The conference will also feature renowned author and environmentalist Ma Jun, Founding Director of China’s Institute of Public & Environmental Affairs, as a keynote speaker.

For full details on the 2013 World Social Marketing Conference, please visit

Study: Dynamics of Cause Engagement

Ogilvy's Social Change experts developed the Dynamics of Cause Engagement study in partnership with Georgetown's Center for Social Impact Communications to identify trends in cause involvement and evaluate the role of a variety of activities in fostering engagement. The study explored a range of dynamics, including the causes in which Americans are most engaged, how Americans become engaged in causes, how the digital revolution has impacted the way they engage, and demographic trends in cause involvement.


Survey: Social Marketing Driving Social Change

Ogilvy Public Relations, in collaboration with The Conference People, conducted a survey prior to the 2nd World Non-Profit and Social Marketing Conference to examine trends and issues of social marketing (the discipline of marketing social change), as well as priorities for the future. More than 600 marketers, communications experts, and researchers from 40 countries convened at the Conference in Dublin, Ireland, on April 11-12, 2011. The survey, conducted among Conference participants and invitees—including representatives of leading corporations, civic organizations, academic institutions, governmental entities, and nongovernmental organizations (NGOs)—found that 84% of respondents report that they believe that social marketing is at a critical turning point in driving social change.

White Paper: Using Social Media Platforms to Amplify Public Health Messages

In 2010, Ogilvy Washington and the Center for Social Impact Communication at Georgetown University established a Fellowship to enable graduate-level students to examine a broad range of topics in social change. Using Social Media Platforms to Amplify Public Health Messages examines social media best practices in public health social change.

Social Change experts have long relied on social networks as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.  This paper examines how social media platforms are being used in this vein, as well as their use in promoting the offline elements of social change campaigns.

Download White Paper:

OPR - Using Social Media Platforms - click to download


Highlights of Our Work

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