Technology marketers and public relations professionals have been and continue to find themselves in a new age of public relations. The technology market has always been a creature of rapid change, but now the media and influencer environment surrounding that market finds itself mirroring that same rate of change and evolution. As traditional technology media migrates online, tech pages in major business media outlets are shrinking and new influencers are being recognized in bloggers and podcasters. Ogilvy PR understands this new media and content-driven environment, as well as how to leverage these changes to reach and engage key audiences in new and powerful ways.
This post first appeared on O&M’s page on Fast Company