Bacardi-Martini Appoints Ogilvy as Public Relations Agency of Record

March 9th, 2017

Sydney, March 9, 2017:  Bacardi-Martini Australia Pty Ltd has appointed Ogilvy PR Australia as its public relations agency of record to work across a number of its brands.

The appointment follows Ogilvy PR’s successful role as part of an integrated agency team to deliver Grey Goose’s Boulangerie Bleue event in November 2016.  Off the back of this work, the agency’s remit has been extended to include ongoing earned media and influencer programs for Grey Goose, Bombay Sapphire, St-Germain, 42 Below and Dewar’s.

Denis Brown, Managing Director, Bacardi-Martini Australia said of the appointment: “Ogilvy PR was chosen as Bacardi-Martini’s Australian PR agency of record because it demonstrated an understanding of a key element of our business strategy – putting our brands at the heart of strategic cultural programs; creating content, events, stories and context that clearly reflect the brands’ stories.  They have also been able to demonstrate a clear focus on measurable business results.”

Richard Brett, Group Managing Director, Consumer, Ogilvy PR Australia said: “Working with the Bacardi-Martini team last year showed we have a shared passion for bringing brands to life through a variety of innovative approaches.  We’re now incredibly excited to be bringing our unique approach to a broader set of brands and their individual stories to engage consumers on a new level.”

Brett said the agency would begin work immediately across strategy development, creative, execution, partnerships, influencer relationships and experiential, with Bacardi-Martini Australia partners including Yakusan, OMD and The Round Table.

Ogilvy PR Australia is part of WPP AUNZ, Australasia’s leading marketing communications group.

About Bacardi-Martini Australia PTY LTD

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines.  The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands.

Founded 155 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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