Espresso

We designed Espresso specifically to meet the needs of emerging brands at their most critical stages of growth that align with the most critical stages of development. Since its initial launch, Espresso has quickly gained a reputation as the garage band backed by a major label, providing highly impactful PR programs that can scale from Series A all the way through to acquisition or Initial Public Offering.

Ed Messman, CEO of SpotRight, one of the first brands to experience Espresso, stated, “We know we have a compelling business proposition, but we were looking for help in creating our brand story in order for our target audiences to appreciate the significance of what we are bringing to market. The ability to tap into Ogilvy PR in a modular fashion affords us the value of a large agency with the speed to market and entrepreneurial spirit of a startup.”

Ogilvy shares a rich history of leveraging the power of storytelling in helping brands be relevant, credible and compelling across communications mediums. Ogilvy believes it is especially important for emerging brands to define an ownable and memorable narrative, lest they allow someone else to define them, or worse, not be noticed at all.
With an emphasis on early stage technology companies focusing on today’s highest growth B2B and B2C categories, the demand for this service offering continues to increase. A sampling of new client engagements in the first half of 2015 include:

  • Smappee, a Belgian-based company that offers an internet-connected energy management system for homes that monitors and itemizes the power draw of every electrical device without using separate sensors. Since launching the company in the US in 2014, the Espresso team continues to generate significant coverage in top-tier business, innovation and green tech press.

    “When we set out to launch in the US, we knew we had to choose an agency that was familiar with the landscape and could help us navigate a very crowded market. The Espresso team executed an impressive program, and we are excited to continue working with them to extend our momentum in 2015.”
    —Stefan Grosjean, CEO and founder of Smapee

  • Tagspire, a web and mobile social commerce community that lets users post pictures of products they like and then tag them with their price and a link to the place where the item can be purchased. The best part is that the sharer gets a cut of the purchase profit. The Espresso team was engaged to build awareness and visibility for Tagspire’s new mobile Android and iOS app, through a combination of media relations and social engagement

    “Our business targets two key audiences – consumers and retailers. That’s why we looked for a PR firm that could help create awareness about our service, both online and on mobile, and has the broad and deep network to facilitate introductions to potential partners. With Espresso, we’ve found the ideal blend of strategic guidance and flawless program execution, plus gained access to Ogilvy’s strong network of international brands. They quickly have become a valued extension of our team.”
    —Karim Hijazi, founder of Tagspire

  • Axosoft, a company that provides agile project management tools for the enterprise. The Espresso team has been brought onboard to extend visibility for Axosoft’s ‘It Was Never A Dress’ campaign. In addition, Espresso will be providing ongoing PR to amplify the company’s corporate and product narrative.

    “Beyond having stellar consumer and tech media relationships, the Espresso team stood out to us because of its creative and outside of the box thinking that aligned with our campaign. They also demonstrated enthusiasm and passion for our campaign as well as a deep understanding our business and we are very excited to be working with them.”
    —Lawdan Shojaee, CEO of Axosoft.

  • Rock Health, a San Francisco-based organization that supports digital health entrepreneurs through a startup accelerator, public events, and open-source research. As a programming partner, Ogilvy offers mentorship, consultation, and media relations expertise to Rock Health and its start-up teams.

    “We partnered with Ogilvy because the new Espresso offering provides our start-ups the opportunity to access the Ogilvy braintrust and public relations muscle. In return, Ogilvy has the opportunity to work with the brightest minds that are changing healthcare.”
    —Halle Tecco, CEO and founder of Rock Health