News


Men Own Their Personal Style, Ogilvy Study Says

February 3rd, 2016

The Boutique @ Ogilvy team recently surveyed 1,232 American men, age 18 and older in an effort to gauge their shopping habits. According to a new study by The Boutique @ Ogilvy, the men’s wear market is expected to rise 8.3 percent by 2017, to $110.3 billion, eclipsing the projected 4.2 percent growth rate of women’s wear. In addition, men spend about $85 a month on apparel and accessories, $10 more a month than women. Click here to read the full piece secured in WWD including an interview by our very own fashion expert, Brooke Blashill, Senior Vice President, Ogilvy PR New York.


Share this: