The Value of Working Abroad

Ah, the lure of working abroad! It’s often a rite of passage for future leaders, and if you’re successful at it, working in another country can open doors professionally back home. Quite simply: you can’t know what you don’t know, and with today’s increasingly globalized campaigns, knowledge of different cultures, markets and consumers is coveted […]

The Marketers Guide to Virtual Reality & Brands

All around us we are seeing new technology change the way we do marketing. Over the last 15 years we have seen the internet and then social media rapidly change the way we engage with audiences. Now we are seeing another radical revolution, with a suite of new technologies including virtual reality, algorithms, artificial learning, machine […]

The 16 unforgettable moments for Ogilvy PR Australia in 2016

As Christmas carols play on repeat and seats begin to empty around the office, the year is gradually coming to a close. It’s a very welcome change of pace, and gives us time to reflect on what we achieved in the past 12 months. So before we break for the summer, put away the corporate […]

2016-17 Mid-Year Economy and Fiscal Outlook

Morrison stopped the boats but can he stop the deficit? One might consider Treasurer Scott Morrison’s statement that “there is more work to be done” to address Australia’s Budget deficit as the understatement of the year. Today’s Mid-Year Economic and Fiscal Outlook (MYEFO) has revealed that the nation’s deficit has ballooned by more than $10 billion […]

Sweating at work…

In today’s world of #fitspo, athleisure and aerial yoga, it is easy to lose sight of some of the less obvious benefits of exercise. When we think about the value of exercise, it is natural to focus on the physical benefits – a more toned appearance, improved cardiovascular health, better endurance and so on. But […]