Ogilvy USA is a Six-Time Winner at the Bulldog Media Relations Awards

Ogilvy USA, an innovative global communications firm, won six Bulldog: Media Relations Awards including two gold, three silver and one bronze. The Bulldog Awards are coveted among PR and communications professionals because they’re the only awards judged exclusively by working journalists. Our client teams know what it takes to drive reputation that win awards and […]

Fake News: does PR play a role?

Given the state of global current affairs, it’s hard to avoid hearing about fake news. Certain world leaders use the phrase as a scapegoat, various news outlets casually throw it around to prop up their relevance; however there is rarely any context provided to what it means and how it has and will continue to […]

Decisions That Vex Us

Is it right or is it wrong? That’s what a group of college seniors grappled with during a recent communications ethics class at Washington and Lee University in Lexington, Virginia. The students had to determine what they would do in six case studies, where public relations teams and media outlets had to make some very […]

ALDI partners with Ogilvy & Mather for its market entry into China

ALDI, one of the top 10 global retailers, has appointed Ogilvy & Mather Shanghai as its agency of record in China to manage its market entry into China. Ogilvy will be charged with developing ALDI’s brand strategy and integrated launch communications for the market, as the company opens its first-ever digital flagship store on Tmall […]

Throw yourself in the deep end and get uncomfortable. This is the only way to learn.

To celebrate International Women’s Day, I had the opportunity to rub shoulders with some inspirational female leaders at YWCA’s Women who have shaped Industry event in Sydney. Having recently joined Howorth fresh from university and on the cusp of my own career journey, I was looking forward to getting some valuable advice from a line-up […]