From Distraction Brands to Action Brands

The days of interruptive marketing are (happily) coming to an end, as consumers build up more and more power to choose for themselves what they watch, read, and experience. So brands need to embrace an earned mentality in their communications and marketing. Innovation is essential. But so is a heavy dose of old-fashioned storytelling, and […]

2017 In2 SABRE Awards EMEA Winners

Memac Ogilvy will be one of more than 25 public relations firms from across the EMEA region presented with an In2 SABRE Award during the In2 Innovation Summit at the Ham Yard Hotel in London next month. The In2 SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency […]

ANZAC Character

On this Anzac Day, 2017, is this a question you would consider? What has Anzac Day become and what does it mean to us as individuals and as a nation? Let’s take a moment to reflect. Is it a day of national pride and celebration of our nationalistic spirit and identity or is it a […]

Ogilvy & Mather Chief Creative Officer: Six Things I Learned About Advertising Working as a Waiter

They say every second waiter in L.A. is a wannabe screenwriter. I think the same was true in London years ago when I was at film school and working part time in a hotel. Maybe we didn’t all want to be screenwriters, but we all had grand creative dreams. I had heard about this business called […]

UK Young Lions winners and shortlist 2017

Congratulations to Chris Marley, Videographer and Briony Chappell, Account Manager, Ogilvy London for winning at Cannes Young Lion UK Film competition! As one of the winning teams, they have been invited to attend the Cannes Lions Festival to represent the UK alongside winners from across the globe.