Trans-African communications discussed

JumpStart, a chapter of the Public Relations Institute of Southern Africa (Prisa), held a breakfast session for the public on 21 July at Ogilvy’s The Brand Building in Bryanstan. Joanna Oosthuizen and Dustin Ckick, both Ogilvy public relations employees, spoke about how language and cultural differences can create barriers which prevent effective communication across Africa.

The New Rules of Retail Engagement: How to Reach Conscious Consumers

For brands to be successful in the future, they need to align value with “values.” That was the resounding sentiment at last month’s major trend conferences: Copenhagen Fashion Summit, the preeminent global forum for sustainable fashion, and WGSN Futures, the London event predicting retail trends in 2030. While there was talk of artificial intelligence, multi-generational […]

Thought you were a human? You’ll soon be a centaur

Cannes Lions is first and foremost about creativity. But it is now a festival of technology too. This new technology is opening up infinite new ways to create engaging stories about brands: it sits at the heart of so many new ideas, case studies and winning work this year. A number of people have eloquently […]

In Fashion

Personalization adds style and substance as fashion brands revamp celebrity collaborations. When done right and on-point, partnerships and collaborations in the world of fashion can boost brand affinity, improve distribution worldwide and elicit a desired behavior among the stylish set, both in-store and online. The celebrity partnership has often been the most obvious collaboration in […]

LG Renews Global Communications Partnership With WPP’s LG-One

Hill+Knowlton Strategies and Ogilvy Public Relations Lead Multi-Agency Entity SEOUL, July 15, 2016 – LG-One, the multi-agency WPP entity formed to serve LG Electronics, today announced it has been renewed for an eighth year as LG’s global communications agency partner. The announcement follows LG-One winning a multi-agency competitive review. Hill+Knowlton Strategies and Ogilvy PR will […]