The New Rules of Retail Engagement: How to Reach Conscious Consumers

For brands to be successful in the future, they need to align value with “values.” That was the resounding sentiment at last month’s major trend conferences: Copenhagen Fashion Summit, the preeminent global forum for sustainable fashion, and WGSN Futures, the London event predicting retail trends in 2030. While there was talk of artificial intelligence, multi-generational […]

In Fashion

Personalization adds style and substance as fashion brands revamp celebrity collaborations. When done right and on-point, partnerships and collaborations in the world of fashion can boost brand affinity, improve distribution worldwide and elicit a desired behavior among the stylish set, both in-store and online. The celebrity partnership has often been the most obvious collaboration in […]

LG Renews Global Communications Partnership With WPP’s LG-One

Hill+Knowlton Strategies and Ogilvy Public Relations Lead Multi-Agency Entity SEOUL, July, 15, 2016 – LG-One, the multi-agency WPP entity formed to serve LG Electronics, today announced it has been renewed for an eighth year as LG’s global communications agency partner. The announcement follows LG-One winning a multi-agency competitive review. Hill+Knowlton Strategies and Ogilvy PR will […]

Interview With Jennifer Risi, Managing Director At Ogilvy Media Influence

Versaic talks with Jennifer Risi about the value of CSR and how to increase the impact of corporate CSR programs through effective communication. Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. […]

Five Creative Digital Activations At Wimbledon

The Championships, Wimbledon is the oldest and most prestigious tennis tournament in the world. It is bound by time-honored traditions such as the all-white dress code, the royal attendance and the delightful strawberries and cream. The tournament organizers place the focus strictly on the tennis and call for restrictions of on-location advertising, forcing marketers to […]