What are you known for? Finding your niche in the changing PR landscape.

The industry speaks out about the future of PR and beyond. An article influenced by PR experts featured on Firebrand Talent’s ‘Put it to the Panel’. There is no doubt, skills in PR are more relevant than ever. Corporations no longer drive the agenda and, as such, they must find innovative ways to talk to […]

A Laughing Matter

You can’t spell ‘Haha!’ without ‘Aha!’. It seems in our professional environment, we need ‘Aha’ moments on tap. Comedy is arguably the greatest way to let your mind wander outside the realms of possibility and push the boundaries of reality. Comedy, being dubbed the most creative of all arts, has the potential to rewire the […]

Ogilvy USA Showcases its Ability to Navigate and Thrive at the 2017 In2 SABRE North American Awards with Three Award Wins

Ogilvy USA, an innovative global communications firm, won three awards at the Innovation + Insights (In2) SABRE Awards for its work with The Peace Corps, OUE Skyspace and the U.S. Department of Health and Human Services, Administration for Community Living. The In2 SABRE Awards celebrates the rise of content, digital engagement and analytics as it […]

Ogilvy launches new client-centric structure in the USA

On the heels of Ogilvy Worldwide Chairman and CEO John Seifert’s recent global announcements, Ogilvy USA CEO Lou Aversano has followed up with several key personnel appointments of his own as he seeks to activate the company’s Next Chapter strategy in the USA. As previously announced, the USA will be the first market to undergo […]

Australia – let the good times roll, but don’t be complacent – says Bernard Salt

We reached peak smashed avocado and feta at Ogilvy this week, when Australia’s leading demographer, Bernard Salt of KPMG, shared his insights into the mind and the mood of Australia in 2017. The avocado reference is part of his broader argument that we are living in an “era of entitlement” – and his recent column in […]