The Changing Face of the Mad Men

Marketers want their agency partners to accelerate diversity efforts. And their reasons go well beyond optics and political correctness This week, key catalysts and stakeholders in our industry gather at ADCOLOR® to discuss and champion those who are making an impact on diversity and inclusion within the creative industry. While I, as an individual, and […]

Brooke Blashill speaks on Zara’s first sustainable fashion line

Fast-fashion retailer Zara is trying its hand at sustainability with a new fashion line made using environmentally friendly materials. The push by Zara, which has nearly 2,000 stores in 88 countries, is indicative of the continued push for increased transparency in retail, and demonstrates the importance for retailers to commit to sustainability, according to Brooke Blashill, svp and director at […]

Top Picks from Day 2 of the Social Good Summit

Today’s attendees walked away with the clear directive to aim high and use your voice to affect change. The Summit began with a big salute to the 17 UN Young Leaders for the Sustainable Development Goals (SDGs) who were selected from more than 18,000 nominations. These leaders will work with the Office of the UN […]

3 Themes from Day 1 of the Social Good Summit

Day One of the Summit–examined the impact of technology and new media on social good initiatives around the world–focusing on gender equality, technology and behavior change programs that spark a global movement.

The Art and Science Behind the Negative TV Ads of Trump and Clinton

In a series of conversations leading up to the U.S. presidential election in November, Christopher Graves — a recent Rockefeller Foundation Bellagio Resident honoree for behavioral science, Global Chairman of Ogilvy Public Relations, and chair of the PR Council — and Steve Simpson — Chief Creative Officer of Ogilvy & Mather North America — will dissect and […]