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Ogilvy expands its West Coast Digital Content & Social team with new hire

November 22nd, 2016

Aleena Abrahamian Joins as Executive Vice President

SAN FRANCISCO, Calif., November 22,  2016 – Ogilvy Public Relations, an integrated global marketing communications firm, today announced Aleena Abrahamian joined as Executive Vice President, Digital Content & Social for the agency’s West Coast team and will be part of the North America Leadership Team.

Based in San Francisco, Abrahamian will lead the firm’s holistic approach to integrated and strategic planning, as well as executing creative digital and social strategy and storytelling on behalf of clients and across the network. She will report directly to Dan La Russo, Managing Director of Ogilvy PR’s San Francisco and Denver offices.

“I am delighted to welcome Aleena to our West Coast team, as we grow and deepen our digital and social capabilities,” said Dan La Russo, Managing Director, Ogilvy PR San Francisco and Denver. “She brings integrated expertise that cuts across a variety of industries to bear for our team and clients.”

Aleena returns to the agency world after spending six months at Athleta (Gap, Inc), as a contract marketing director, integrating the brand’s content strategy across social, influencers, their blog, email and web. Previously, she was an SVP at VaynerMedia, leading digital, social and paid efforts across brands such as L’Oreal, Levis, Starbucks, Sonic Drive-In, Naked Juice, Big Heart Pets, Del Monte, CNET and FOX.

“Aleena has the perfect blend of brand and agency experience, with deep expertise across digital marketing and social media campaigns. She is exactly the kind of forward-thinking leader needed to support our ever-evolving content and social offering in the West Coast and beyond,” said Kathy Baird, Managing Director, Content & Social, Ogilvy North America.

Ogilvy PR West is composed of four full-service operations in Los Angeles, Sacramento, San Francisco and Denver.

 

About Ogilvy Public Relations

Ogilvy Public Relations (Ogilvy) is an award winning, multi-disciplinary, communications leader operating in more than 85 offices from every corner of the globe. In 2016, for the fifth consecutive year, it was crowned Cannes Lions Network of the Year and Ogilvy tops the Global Creative Index by the Holmes Report, where it has consistently ranked no. 1 or 2 since 2012. Ogilvy is the 2016 recipient of the PRWeek Global Creative Campaign of the Year and Non Profit Campaign of the Year, and holds the Consultancy of the Year titles in Asia Pacific and the Middle East by the Holmes Report. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and deeply integrates with all disciplines (advertising, content+social, direct marketing, activation, promotional, and entertainment). For more information, visit our website at www.ogilvypr.com or follow us at @ogilvypr.

 

Media Contact:

 

Andrea Romero

917-679-5826

Andrea.romero@ogilvy.com

 


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