Ogilvy Media Influence

Navigating Today’s Changing Media Landscape to Maximize Business Impact

Transformation defines today’s media environment. Stories are shared, tweeted, liked and reposted thousands, sometimes millions of times in the course of a single day. Journalists break stories every second in this 24/7 news cycle and anyone with a following or a camera is considered a journalist. As traditional newsrooms continue to shrink, tensions rise between editorial and business and new media powerhouses continue to challenge the old guard – opportunities are being created each and every day for the savviest brands to build their business. There is a significant opportunity in this new reality.

Today, a critical eye for media relations is more important than ever when it comes to building the brands and businesses of our clients. While headlines for years have proclaimed the end of print journalism in the digital era, it is our imperative to think both more strategically and creatively about the media landscape and the unique interaction of print and digital. At Ogilvy, we are focused on creating a sphere of influence or focusing on the most influential reporters regardless of their medium, to shape reputation today. By creating integrated campaigns that focus on a strategic mix of earned media, social media and content, we focus on building the business of our clients – making our clients industry leaders, driving consumer engagement and increasing market share.

Profiling Our MediaXchange Series

    • MediaXchange Events:

The Ogilvy Media Influence team hosts a series of intimate events aimed at networking with influential media across a variety of industry sectors. These events often attract a real “who’s who” and have become a forum for cultivating strong media relationships and story opportunities on behalf of our clients. The team hosts events on an ongoing basis in New York, Chicago, Los Angeles, Washington, DC and San Francisco.

In November 2016, the Ogilvy Media Influence (OMI) team in San Francisco hosted its annual MediaXchange at the highly touted BlueStem Brassierie. The team welcomed reporters representing top tier outlets such as CNET, Quartz and WSJ.

    • MediaXchange Video Content:

Each month, we profile an Ogilvy media relations expert discussing the latest issues and trends driving the communications industry today. The MediaXchange series provides a forum to get to know the Ogilvy Media Influence team while also highlighting their individual area of expertise and passion for media relations. The videos provide ongoing counsel and insight to PR professionals on some best practices for navigating today’s ever-changing media landscape.

In the first MediaXchange video of 2016, Ogilvy Media Influence managing director, Jennifer Risi dives into the key media relations trends that will drive earned influence in the year ahead. 

Ogilvy PR’s former client, Andrea Romero, now Vice President of Corporate Communications, U.S. at Ogilvy Public Relations shares her top three tips for better client service.

 

Connecting via Our “Talks With…” Series

Each month, the Ogilvy Media Influence team hosts top media influencers at the agency. These conversations are intimate discussions where our team can hear directly from leading reporters on the top trends and issues driving today’s media agenda. Events have featured top editors, producers and reporters from the likes of FOX News, Financial Times, Re/Code, Univision, NBC News, USA Today, Politico.

Our Thought Leadership

Each year, the Ogilvy Media Influence team conducts a poll of reporters, editors and producers around the world on the changing media landscape and latest trends as defined by the media themselves.

Most recently, we conducted our first-ever global poll of over 200 reporters, editors and producers across North America, EMEA and Asia Pacific.

Some key take-aways include:
  1. The emergence of new platforms is the biggest trend effecting newsrooms, as consumers are increasingly reading news on apps, and social media platforms
  2. Traditional media outlets remain as the most trusted news sources.
  3. The more a brand is covered by traditional media channels, the more credible the brand appears to its key stakeholders.

Full findings can be found here.

Contact Jennifer Risi.
212-880-5247


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