The world faces unprecedented challenges brought on, in part, by a global population that grows by 150,000 people per day.
On behalf of DuPont, Ogilvy developed and implemented a 360° integrated campaign using content creation, influencer engagement, media relations, and digital platforms to establish DuPont as a thought leader in food security. Ogilvy leveraged in-depth research including interviews with more than 35 global stakeholders to develop messages and content around the role of science in feeding the growing global population.
The centrepiece of the program is the creation of a Global Food Security Index (GFSI) built through a partnership with the Economist Intelligence Unit (EIU). The GFSI was launched via coordinated global events attended by more than 500 influential government officials, NGOs, academics, and members of the media.