News & Views

How Communications Can Elevate Clients’ CSR Initiatives

A key challenge for many companies is communicating CSR (corporate social responsibility) activities that remain true to their brand. As communicators, we have a responsibility to help our clients understand what will make their CSR initiatives impactful, relatable and inspiring. Convincing consumers that profitable companies are being good citizens for the betterment of society is […]

Media and Politicians Have Fundamentally Opposing Objectives

There comes a time in every modern election campaign when the meaningless phrase “hermetically-sealed” starts appearing in news stories. As examples of journalese go, this is perhaps the worst. Yet, three weeks into a boring election that no one really wanted, we are deluged by process stories of whether the Conservative and Labour campaigns are […]

If saving is too hard – spend big! – 2017-18 Federal Budget

There is nothing like spending on nation building projects to deliver the Government’s new mantra of don’t tell but show. The Turnbull Government heard loud and clear that innovation was intangible and un-relatable to the common man. Yet, building things – big things like airports, roads, train lines, hydro power stations and ships – well, […]

What the March for Science Protestors Can Learn from Mean Girls

Climate scientist Michael Mann and science educator Bill Nye, center, lead the March for Science in Washington on April 22, 2017. “You can’t sit with us” were the famous words spoken by Gretchen Wieners when they finally determined that Regina George, their former leader, was no longer a part of the Plastics in the movie Mean […]

‘I can’t bring David back, but I can bring back a founder mentality:’ 10 questions for Ogilvy’s John Seifert

CEO John Seifert chats with PRWeek Editor-in-Chief Steve Barrett about re-founding David Ogilvy’s agency. How are you channeling the heritage of David Ogilvy in re-founding his eponymous agency? He [Ogilvy] was not building an advertising agency – he was building a firm with a deep culture about building brands. It just so happens that, in […]