ANZAC Character

On this Anzac Day, 2017, is this a question you would consider? What has Anzac Day become and what does it mean to us as individuals and as a nation? Let’s take a moment to reflect. Is it a day of national pride and celebration of our nationalistic spirit and identity or is it a […]

Ogilvy & Mather Chief Creative Officer: Six Things I Learned About Advertising Working as a Waiter

They say every second waiter in L.A. is a wannabe screenwriter. I think the same was true in London years ago when I was at film school and working part time in a hotel. Maybe we didn’t all want to be screenwriters, but we all had grand creative dreams. I had heard about this business called […]

Bernard Salt on Melbourne, China and Everything in Between

What is the social and economic outlook for Melbourne and Australia? This was the question that Australia’s leading demographer, Bernard Salt, tackled at an Ogilvy PR breakfast this week in Melbourne. While the answer is a complex one, Bernard was able to break it down into some key themes that will undoubtedly shape the way […]

Q&A: Wall Street Journal’s Joann Lublin on Trailblazing Women in the Business World

We’ve recently seen a growing number of companies calling for senior leadership to take decisive steps towards increasing gender diversity on their boards and in the C-suite. While much of this movement is undoubtedly Corporate America’s response to mounting research which shows that workforce diversity, particularly at the senior-most levels, improves companies’ bottom lines; a […]

The Best Teams on Social Media During March Madness

We’re all aware of who the 2017 NCAA men’s National Champions were (TAAAR?) But, it’s time to analyze how teams performed in the social space. Starting with Sweet 16 teams to the championship game, our Ogilvy team voted on who we thought deserved to advance based on specific criteria: consistency, creativity and innovation. Most of […]