Michael Frohlich



Chief Executive Officer EMEA
Ogilvy Public Relations

Following three successful years at the helm of Ogilvy PR in the UK, Michael takes on additional responsibilities as EMEA COO, with a particular focus in growth and continuing to galvanise the network. He continues to represent the Brand Marketing Practice across the Region and globally, and sits on the Board of Ogilvy & Mather UK.

Under Michael's leadership, Ogilvy PR London has won Holmes Report UK Agency of the Year, PRCAs Large Consultancy of the Year consecutively in 2013 + 2014 and Michael himself was named PRCAs Consultancy Head of the Year 2013. All contributing to Ogilvy PR being named Holme's EMEA Consultancy of the Year, 2014.

In 2014, Michael was appointed to the International Communications Consultancy Organisation (ICCO) Board of Management to represent the UK.
Previously, Michael was focused on developing brand and communications strategies for some of the worlds largest brands as well as representing former President Gorbachev and his legacy projects.

Michael joined Bell Pottinger in 1996 where he worked across various group companies before moving to Shine Communications in 1999. He took over as Managing Director in 2001 and helped build a highly successful and reputable consumer hot shop. In 2003 he founded Resonate, which grew into a UK top 10, award winning (including PR Week Award Winner 2010, Gold Cannes Lion 2009, The Media Guardian Campaign of the Year 2009), consumer consultancy and became the Consumer Division of Bell Pottinger in 2007. In 2008, Michael co-founded ICON, a joint venture between Resonate and advertising agency VCCP, focusing on delivering brand reputation management and growth delivered through new technologies. Michael was also a member of the Unilever Global PR Think Tank.

Michael was one of only two UK Judges at the Cannes PR Lions, 2010 and has regularly judged the SABRE, PRCA and PR Week Awards.

Specialties: Michael has expertise in integrated brand marketing and communications, specialising in PR for both “big” and “small” consumer and corporate brands, experience achieved through the eclectic mix of clients he has worked with.

Previously, Michael was focused on developing brand strategies for UK and European clients, helping businesses define and establish new brands.

michael.frohlich@ogilvy.com